Genii

Reverse marketplace for cleaning services

Closed
Year

2025-2026

Vision

Flipping the search for local services: say what you need once, and the right professional reaches out to you.

Problem

Finding a reliable local service means searching online or on platforms like TaskRabbit and Thumbtack, comparing options with little to go on, and then contacting each company or contractor to discuss the job, availability and price.

Solution

Starting with cleaning, clients described their needs once, and Genii matched each request with three vetted companies that fit it, which then contacted the client directly. Companies paid a flat monthly membership for the leads.

21cleaning companies receiving leads
$299a month for the top membership tier
223cleaning requests
$353,830estimated yearly value of all requests

The Genii quality feedback loop

  1. Better pros → better serviceResults and premium pricing attract serious, committed cleaning professionals.
  2. Better service → better leadsQuality service brings more high-value clients to the platform.
  3. Better leads → more top prosMore and better leads draw more top cleaners, funding lead acquisition and matching. The cycle repeats.

Smart lead allocation

Every request went to three qualified companies, picked by a self-correcting weighted lottery. Membership tier set a company's odds, and each lead it won lowered them for seven days. Demand spread across the market on its own: paying more bought an edge, never a monopoly.

Illustrated with five fictional companies, one per tier.

  1. Step 1 of 9

    • Nina's CleaningIndependent, $49 a month0 leads this week26% chance
    • Pair of BroomsTeam, $99 a month0 leads this week48% chance
    • Sparkle CrewGrowing Team, $149 a month0 leads this week65% chance
    • Hartwell ServicesBusiness, $199 a month0 leads this week75% chance
    • Metro Cleaning GroupEnterprise, $299 a month0 leads this week86% chance

    16 tickets, before the shuffle

  2. Step 2 of 9

    • Nina's CleaningIndependent, $49 a month0 leads this week26% chance
    • Pair of BroomsTeam, $99 a month0 leads this week48% chanceDrawn
    • Sparkle CrewGrowing Team, $149 a month0 leads this week65% chanceDrawn
    • Hartwell ServicesBusiness, $199 a month0 leads this week75% chance
    • Metro Cleaning GroupEnterprise, $299 a month0 leads this week86% chanceDrawn

    Monday: Metro, Sparkle Crew and Pair of Brooms

  3. Step 3 of 9

    • Nina's CleaningIndependent, $49 a month0 leads this week34% chanceDrawn
    • Pair of BroomsTeam, $99 a month1 lead this week34% chance
    • Sparkle CrewGrowing Team, $149 a month1 lead this week60% chance
    • Hartwell ServicesBusiness, $199 a month0 leads this week84% chanceDrawn
    • Metro Cleaning GroupEnterprise, $299 a month1 lead this week89% chanceDrawn

    Tuesday: Hartwell, Nina's and Metro

  4. Step 4 of 9

    • Nina's CleaningIndependent, $49 a month1 lead this week37% chance
    • Pair of BroomsTeam, $99 a month1 lead this week37% chance
    • Sparkle CrewGrowing Team, $149 a month1 lead this week63% chanceDrawn
    • Hartwell ServicesBusiness, $199 a month1 lead this week78% chanceDrawn
    • Metro Cleaning GroupEnterprise, $299 a month2 leads this week86% chanceDrawn

    Wednesday: Sparkle Crew, Metro and Hartwell

  5. Step 5 of 9

    • Nina's CleaningIndependent, $49 a month1 lead this week47% chance
    • Pair of BroomsTeam, $99 a month1 lead this week47% chanceDrawn
    • Sparkle CrewGrowing Team, $149 a month2 leads this week47% chance
    • Hartwell ServicesBusiness, $199 a month2 leads this week74% chanceDrawn
    • Metro Cleaning GroupEnterprise, $299 a month3 leads this week85% chanceDrawn

    Thursday: Hartwell, Metro and Pair of Brooms

  6. Step 6 of 9

    • Nina's CleaningIndependent, $49 a month1 lead this week55% chanceDrawn
    • Pair of BroomsTeam, $99 a month2 leads this week55% chance
    • Sparkle CrewGrowing Team, $149 a month2 leads this week55% chanceDrawn
    • Hartwell ServicesBusiness, $199 a month3 leads this week55% chance
    • Metro Cleaning GroupEnterprise, $299 a month4 leads this week80% chanceDrawn

    Friday: Metro, Nina's and Sparkle Crew

  7. Step 7 of 9

    • Nina's CleaningIndependent, $49 a month2 leads this week60% chanceDrawn
    • Pair of BroomsTeam, $99 a month2 leads this week60% chanceDrawn
    • Sparkle CrewGrowing Team, $149 a month3 leads this week60% chance
    • Hartwell ServicesBusiness, $199 a month3 leads this week60% chanceDrawn
    • Metro Cleaning GroupEnterprise, $299 a month5 leads this week60% chance

    Saturday: Hartwell, Pair of Brooms and Nina's

  8. Step 8 of 9

    • Nina's CleaningIndependent, $49 a month0 leads this week26% chance
    • Pair of BroomsTeam, $99 a month0 leads this week48% chance
    • Sparkle CrewGrowing Team, $149 a month0 leads this week65% chance
    • Hartwell ServicesBusiness, $199 a month0 leads this week75% chance
    • Metro Cleaning GroupEnterprise, $299 a month0 leads this week86% chance

    A week later: 16 tickets again

  9. Step 9 of 9

    • Nina's CleaningIndependent, $49 a month13
    • Pair of BroomsTeam, $99 a month14
    • Sparkle CrewGrowing Team, $149 a month17
    • Hartwell ServicesBusiness, $199 a month20
    • Metro Cleaning GroupEnterprise, $299 a month26

    30 requests over two months: six times the tickets, twice the leads

The Genii website on a phone. Its home page leads to the cleaning request form, and its two-sided page to the pro page and the pro application.
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